Digital advertising in Ireland has come of age today with the publication of the first Interactive Advertising Bureau (IAB) Ireland and PricewaterhouseCoopers (PwC) adspend study. The headline numbers – that digital had a 10% share of the advertising market and that digital spend was close on €100 million in 2009 – confirm anecdotal evidence of a significant shift in advertising spend ...
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"Good morning America how are you?" asked the song. Now we know, thanks to Twitter and its open data store. US computer scientists have analysed 300 million public tweets from September 2006 to August 2009. They used a mood-measuring system called Affective Norms for English Words (ANEW) to assess how positive the micro-blog posts were and found out that: Early morning and ...
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Dublin Chamber of Commerce Facebook page (9 July)When asked which social media tools were most important to their businesses, the attendees' responses were: LinkedIn 48% Facebook 22% Twitter 16% Facebook, Twitter 9% Facebook, Twitter, LinkedIn 4% Facebook, LinkedIn 1% It is interesting to note the low percentages responding with multiple tools. When asked about "most important", most respondents have a clear favourite. It is hardly surprising ...
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There wasn’t one big idea… there were scores of nuggets over the course of the evening. People who had been there and done that in online business passed on their insights in an atmosphere that was both relaxed and taut with energy. The second Dublin Web Summit put over a dozen internet businessmen (yes, they were all men) in front of ...
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Twitter has already been rolling out "Promoted Tweets", but this week the micro-blogging service began testing a second type of advertising: "Promoted Trends". Brands can now pay to appear at the end of the "Trending" list - the most talked-about terms on Twitter at any moment. Disney bought the first "Promoted Trend" slots this week, so "Toy Story 3" will appear beneath ...
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Not only is BP trying to cope with the biggest ecological disaster in US history - the oil giant is also quickly becoming a textbook example of how not to manage your online reputation. The oil giant incurred some criticism after buying particular Google AdWords, so that when users did a Google search for phrases such as "oil spill" and "Gulf ...
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AMAS has a vacancy for an Online Marketing Executive with the experience, insights and commitment to develop and help implement online marketing strategies for clients. Candidates should have: A minimum of two years’ experience in an online marketing role Experience of devising and implementing online marketing campaigns using a blend of different channels and tools Specific experience in Search Engine Optimisation (SEO) and ...
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IE6 is dead. Well, almost. This morning the web analytics company StatCounter.com reported that IE6's user base in the US and Europe fell below 5% for the first time last month - it is now down to 4.7% from 11.5% 12 months ago. Several major websites have already begun phasing out support for Microsoft's Internet Explorer 6 (IE6), including YouTube and ...
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The Times they are a-chargin'. After months of speculation, Rupert Murdoch's News Corporation has revealed details of the paywall which will go around its Times and Sunday Times websites. From this month the Times Online site, which merged content from the two newspapers, will split into two separate sites - thetimes.co.uk and thesundaytimes.co.uk. Then next month their content will disappear behind ...
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A new eCommerce network has been established by Irish retailers to share knowledge and best practice. Retail Excellence Ireland, the membership body representing close on 600 stores, launched the network at a seminar in Dublin supported by the Buy4Now Technology Group. John Smith, head of eCommerce at Superquinn, Bob Curran of the Buy4Now Technology Group and AMAS Managing Director Aileen O’Toole addressed ...
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