A new report by O2 on the SME market highlights the growing use by Ireland's small and medium enterprises of social media such as Facebook, Twitter and LinkedIn. O2's Ideas Room commissioned Behaviour & Attitudes to survey more than 300 owners and director-level executives of SMEs (organisations employing between one and 250 people). Among its key findings in relation to social media ...
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Google has only developed 3% to 4% of the potential of Internet search. Daft.ie staff are incentivised with real time bonuses. Facebook hires job candidates who have done their homework and have the guts to challenge some of its thinking. Jolt is investing in community managers to manage the conversations and online interactions about its games. These, and other, ...
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Getting value from the Internet is the main theme of the Spring 2010 edition of State of the Net. Interest among Irish businesses in the Internet has never been greater - as a new sales channel, as a way to cut costs or improve customer service or simply as a highly effective marketing and communications platform. But many internet projects fail to ...
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Download the Spring 2010 edition (PDF, 2,249 KB) Read the press release on the AMAS website Getting value from the Internet is the theme of the Spring edition of State of the Net. It also covers trends in catch-up TV, digital advertising and eCommerce. If you want to reuse the graphs you should reproduce the graph in full and ensure that the AMAS ...
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Digital advertising spend is set to grow on foot of the relaunch of the Interactive Advertising Bureau Ireland (IAB Ireland) and the appointment of Suzanne McElligott as its CEO. The industry body’s first significant initiative is to commission PriceWaterhouseCoopers (PwC) to measure digital advertising spending in Ireland and this landmark research will be published later in the year. Similar research ...
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Facebook, by a mile, followed by Live.com, Yahoo.com and Wikipedia. Those have been calculated as the top websites in Ireland for December 2009 in terms of unique visitors. Barry Hand carried out the calculation using the Google Ad Planner to access data on thousands of websites, relating to billions of page views. In his blog, he discusses the findings, including the ...
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Download the Winter 2009 edition (PDF, 2,249 KB) Read the press release on the AMAS website The Winter edition of State of the Net is published today. Issue 15 features a mix of graphs and insightful comment on the results of the online marketing sentiment survey conducted by AMAS in association with the Marketing Institute of Ireland and other trends in ...
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From special offer mobile coupons to health or safety alerts, the mobile Internet will bring digital advertising into a different league. For digital content, customer service, education and all sorts of other applications, widely used mobile internet changes the game. The message for business? Start planning now for mobile Internet. This is the conclusion of an article in the November 2009 ...
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Online advertising spending in the UK has overtaken television expenditure for the first time, according to a study by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The IAB figures show that for the first half of 2009: Online spending grew by 4.6% to £1.75 billion (€1.9 billion) TV spending fell by 16.1% to £1.64 billion (€1.8 billion) Overall advertising was down 16% compared with ...
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Download the Autumn 2009 edition (PDF, 1,713 KB) The Autumn edition of State of the Net is published today. It features a mix of graphs and insightful comment on everything from the mobile Internet through to personas based on the Irish population and their attitudes to technologies. If you want to reuse the graphs you should reproduce the graph in full ...
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