One year on, the "Best Job in the World" social media marketing campaign is still making the news and promoting Queensland. A TV series arising from it is about to go on air and the team behind it is working on another major campaign. The campaign has transformed the Queensland tourism industry and set a new benchmark for viral marketing campaigns using ...
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Journalism in the Internet era is about collaborating with users and about expanding the channels, not hiding content behind paywalls. So said senior Guardian executive Meg Pickard in an address today to Internet World in London. The Guardian's digital strategy differs sharply from other traditional media organisations in Ireland and elsewhere, led by Rupert Murdoch's decision to start charging for online access ...
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Independent News and Media has taken a commercial gamble by introducing a paywall to access content on the websites of its regional titles. From this week, online readers of the websites of Independent titles around the country – from the Kerryman to the Fingal Independent – are being told about the changes. In each case, a letter was posted ...
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The Irish Times is denying that it’s erecting a paywall around its newspaper content on IrishTimes.com. On foot of a blog post that we published last week in advance of the launch of the ePaper version. The Irish Times says: For the purpose of clarity please note that we are not erecting a paywall around newspaper content. The content ...
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The Irish Times is about to erect a paywall around its newspaper content and in the process may make it more difficult (or even impossible) for online readers to access free newspaper content. This development comes less than two years after the newspaper dropped the previous subscription paywall and gave free access to its newspaper content. From next Thursday, visitors ...
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Google has only developed 3% to 4% of the potential of Internet search. Daft.ie staff are incentivised with real time bonuses. Facebook hires job candidates who have done their homework and have the guts to challenge some of its thinking. Jolt is investing in community managers to manage the conversations and online interactions about its games. These, and other, ...
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"Huis Clos sur le Net" (literally: "In camera", or "Behind closed doors on the Net") is an intriguing experiment in which five journalists will be locked away in an isolated French cottage with Twitter and Facebook messages as their only sources of news. The five-day "Big Brother" style experiment begins on 1 February. The reporters - from radio stations in France, ...
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Next time you’re thinking of taking a pot shot at someone in your blog, through Facebook or through an online forum, think twice about what you write. Bloggers, website owners and indeed anybody who publishes content online need to be aware of Ireland’s new defamation law, which came into force this month. A conference on the Defamation Act 2009, organised by Hayes ...
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It is often more difficult for companies to correct factual inaccuracies published online than in traditional media, according to AMAS Managing Director Aileen O’Toole. Quoted in a feature in the business section of The Sunday Times, she said online reputation management is“a hugely challenging issue and one that the biggest brands in the world are struggling to cope with.” While traditional media ...
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Online advertising spending in the UK has overtaken television expenditure for the first time, according to a study by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The IAB figures show that for the first half of 2009: Online spending grew by 4.6% to £1.75 billion (€1.9 billion) TV spending fell by 16.1% to £1.64 billion (€1.8 billion) Overall advertising was down 16% compared with ...
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