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	<title>Internet strategy - AMAS home &#187; Blog</title>
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	<link>http://amas.ie</link>
	<description>Internet strategy, online strategy, content, marketing, online consultancy and research</description>
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		<title>Digital advertising reaches critical mass in Ireland</title>
		<link>http://amas.ie/blog/digital-advertising-internet-ireland/</link>
		<comments>http://amas.ie/blog/digital-advertising-internet-ireland/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 13:40:21 +0000</pubDate>
		<dc:creator>Mick</dc:creator>
				<category><![CDATA[Aileen O'Toole]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[digital spend]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://amas.ie/?p=3782</guid>
		<description><![CDATA[Digital advertising in Ireland comes of age  with publication of first IAB Ireland / PwC adspend study<br/><a title="Digital advertising reaches critical mass in Ireland" class="readmore" href="http://amas.ie/blog/digital-advertising-internet-ireland/" rel="bookmark" >Read More...</a> ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Grumpy Thursday: Twitter plots national mood of US</title>
		<link>http://amas.ie/blog/grumpy-thursday-twitter-plots-national-mood-of-us/</link>
		<comments>http://amas.ie/blog/grumpy-thursday-twitter-plots-national-mood-of-us/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 09:58:49 +0000</pubDate>
		<dc:creator>Fiachra</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://amas.ie/?p=3776</guid>
		<description><![CDATA[Social computer science: 300 million tweets show when and where Americans are happiest.<br/><a title="Grumpy Thursday: Twitter plots national mood of US" class="readmore" href="http://amas.ie/blog/grumpy-thursday-twitter-plots-national-mood-of-us/" rel="bookmark" >Read More...</a> ]]></description>
		<wfw:commentRss>http://amas.ie/blog/grumpy-thursday-twitter-plots-national-mood-of-us/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lost in translation: your overseas sales pitch?</title>
		<link>http://amas.ie/blog/lost-in-translation-your-overseas-sales-pitch/</link>
		<comments>http://amas.ie/blog/lost-in-translation-your-overseas-sales-pitch/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:30:11 +0000</pubDate>
		<dc:creator>Mick</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[translation]]></category>

		<guid isPermaLink="false">http://amas.ie/?p=3603</guid>
		<description><![CDATA[Would you really trust a robot to translate your key marketing messages for your overseas markets?<br/><a title="Lost in translation: your overseas sales pitch?" class="readmore" href="http://amas.ie/blog/lost-in-translation-your-overseas-sales-pitch/" rel="bookmark" >Read More...</a> ]]></description>
		<wfw:commentRss>http://amas.ie/blog/lost-in-translation-your-overseas-sales-pitch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dublin gains from internet cluster &#8211; marketers</title>
		<link>http://amas.ie/blog/dublin-gains-from-internet-cluster-internet-marketers/</link>
		<comments>http://amas.ie/blog/dublin-gains-from-internet-cluster-internet-marketers/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 11:10:51 +0000</pubDate>
		<dc:creator>Fiachra</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[dublin]]></category>
		<category><![CDATA[eGovernment]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://amas.ie/?p=3554</guid>
		<description><![CDATA[Attendees at a Google-Dublin Chamber of Commerce event were positive on social networking, need for eGovernment and the benefits of the cluster of internet companies in Dublin, when surveyed<br/><a title="Dublin gains from internet cluster - marketers" class="readmore" href="http://amas.ie/blog/dublin-gains-from-internet-cluster-internet-marketers/" rel="bookmark" >Read More...</a> ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Follow your parcels &#8211; via Twitter</title>
		<link>http://amas.ie/blog/follow-your-parcels-via-twitter/</link>
		<comments>http://amas.ie/blog/follow-your-parcels-via-twitter/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 11:05:07 +0000</pubDate>
		<dc:creator>Mick</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[mobile broadband]]></category>
		<category><![CDATA[online banking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://amas.ie/?p=3404</guid>
		<description><![CDATA[A clever way of bringing together an automated parcel tracking service and a Web 2.0 interface, using a Twitter account<br/><a title="Follow your parcels - via Twitter" class="readmore" href="http://amas.ie/blog/follow-your-parcels-via-twitter/" rel="bookmark" >Read More...</a> ]]></description>
		<wfw:commentRss>http://amas.ie/blog/follow-your-parcels-via-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dublin Web Summit buzzing with ideas</title>
		<link>http://amas.ie/blog/dublin-web-summit-buzzing-with-ideas/</link>
		<comments>http://amas.ie/blog/dublin-web-summit-buzzing-with-ideas/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 11:28:59 +0000</pubDate>
		<dc:creator>Arlene</dc:creator>
				<category><![CDATA[AMAS]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Fiachra Ó Marcaigh]]></category>
		<category><![CDATA[Internet trends]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online trends]]></category>

		<guid isPermaLink="false">http://amas.ie/?p=3347</guid>
		<description><![CDATA[The second Dublin Web Summit put over a dozen internet businessmen in front of some 500 attendees, where the people who had been there and done that in online business passed on their insights.<br/><a title="Dublin Web Summit buzzing with ideas" class="readmore" href="http://amas.ie/blog/dublin-web-summit-buzzing-with-ideas/" rel="bookmark" >Read More...</a> ]]></description>
		<wfw:commentRss>http://amas.ie/blog/dublin-web-summit-buzzing-with-ideas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Please retweet: Twitter finally has ads</title>
		<link>http://amas.ie/blog/twitter-starts-new-ad-model/</link>
		<comments>http://amas.ie/blog/twitter-starts-new-ad-model/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 08:19:11 +0000</pubDate>
		<dc:creator>Mick</dc:creator>
				<category><![CDATA[Internet trends]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Search marketing]]></category>

		<guid isPermaLink="false">http://amas.ie/?p=2964</guid>
		<description><![CDATA[Advertisers can now take "Promoted Trends" slots on Twitter<br/><a title="Please retweet: Twitter finally has ads" class="readmore" href="http://amas.ie/blog/twitter-starts-new-ad-model/" rel="bookmark" >Read More...</a> ]]></description>
		<wfw:commentRss>http://amas.ie/blog/twitter-starts-new-ad-model/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BP struggles with its online mess</title>
		<link>http://amas.ie/blog/bp-online-reputation-management/</link>
		<comments>http://amas.ie/blog/bp-online-reputation-management/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 14:51:39 +0000</pubDate>
		<dc:creator>Mick</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Search marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://amas.ie/?p=2750</guid>
		<description><![CDATA[Oil company is quickly becoming a textbook case of how not to manage your online reputation<br/><a title="BP struggles with its online mess" class="readmore" href="http://amas.ie/blog/bp-online-reputation-management/" rel="bookmark" >Read More...</a> ]]></description>
		<wfw:commentRss>http://amas.ie/blog/bp-online-reputation-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We’re hiring: AMAS seeks Online Marketing Executive</title>
		<link>http://amas.ie/blog/we%e2%80%99re-hiring-amas-seeks-an-online-marketing-executive/</link>
		<comments>http://amas.ie/blog/we%e2%80%99re-hiring-amas-seeks-an-online-marketing-executive/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 16:16:38 +0000</pubDate>
		<dc:creator>Aisling</dc:creator>
				<category><![CDATA[AMAS]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Marketing Executive]]></category>

		<guid isPermaLink="false">http://amas.ie/?p=2661</guid>
		<description><![CDATA[<p>AMAS has a vacancy for an Online Marketing Executive with the experience, insights and commitment to develop and help implement online marketing strategies for clients.</p>
<p></p>
<p>Candidates should have:</p>

A minimum of two [...]<br/><a title="We’re hiring: AMAS seeks Online Marketing Executive " class="readmore" href="http://amas.ie/blog/we%e2%80%99re-hiring-amas-seeks-an-online-marketing-executive/" rel="bookmark" >Read More...</a> ]]></description>
		<wfw:commentRss>http://amas.ie/blog/we%e2%80%99re-hiring-amas-seeks-an-online-marketing-executive/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>&#8216;Holiday homes tax&#8217; website raises millions &#8211; efficiently</title>
		<link>http://amas.ie/blog/holiday-homes-tax-website-raises-millions-efficiently/</link>
		<comments>http://amas.ie/blog/holiday-homes-tax-website-raises-millions-efficiently/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 16:47:37 +0000</pubDate>
		<dc:creator>Fiachra</dc:creator>
				<category><![CDATA[Fiachra Ó Marcaigh]]></category>
		<category><![CDATA[Usability and Accessibility]]></category>
		<category><![CDATA[eGovernment]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[Universal Design]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://amas.ie/?p=2632</guid>
		<description><![CDATA[Universal Design thinking helped to develop a highly usable, accessible eGovernment website to collect over €60 million in  'holiday home tax'<br/><a title="'Holiday homes tax' website raises millions - efficiently" class="readmore" href="http://amas.ie/blog/holiday-homes-tax-website-raises-millions-efficiently/" rel="bookmark" >Read More...</a> ]]></description>
		<wfw:commentRss>http://amas.ie/blog/holiday-homes-tax-website-raises-millions-efficiently/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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