Ireland now has at least three-quarters of a million smartphone owners, and businesses need to make mobile a core component of their marketing strategies, according to the latest internet trends published in State of the Net. The quarterly bulletin, published by AMAS, shows that around five million mobile apps have been downloaded in Ireland. “It is increasingly likely that the first ...
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Irish consumers are increasing the time they spend online and have closed the gap in online adoption levels with our European neighbours, according to latest internet trends published in State of the Net. The quarterly bulletin, published by AMAS, shows that 72% of Irish households have internet access, marginally ahead of the EU27 average. Two-thirds of the population regard themselves ...
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Three outstanding iPad apps show just how the power and versatility of the platform can be put to use. And there are some insights that are valuable to any business that wants to put an iPad app to work for it. The three apps were the stars of last night's Interaction Design Association (IxDA) Dublin event where their producers were on ...
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Many Irish businesses now use Google Analytics to track their website metrics, and some of these would also use Google's Webmaster Tools. Now you can link your verified site's Webmaster Tools dashboard to its Analytics profile when using the same Google Account. It means you can access your Analytics data within Webmaster Tools, and have more easy access to a few ...
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AMAS has launched a Social Media Means Business programme designed to empower company management and staff to launch and manage these powerful new channels. Social media sites such as Facebook, LinkedIn and Twitter are an increasingly important part of the B2C and B2B communications mix.  In some cases, they have a broader reach than traditional media channels. But there are challenges – ...
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