Ireland now has at least three-quarters of a million smartphone owners, and businesses need to make mobile a core component of their marketing strategies, according to the latest internet trends published in State of the Net. The quarterly bulletin, published by AMAS, shows that around five million mobile apps have been downloaded in Ireland. “It is increasingly likely that the first ...
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Smartphone ownership should overtake desktop ownership in Ireland within the next 12 months, according to Red C’s “De-Coding Digital Trends Ireland 2011”, and the signs are all around us that we’re in the post-PC era. But how should you plan your business’s mobile strategy for that new era? IAB Ireland’s new “Guide to Mobile Advertising Handbook” is a timely introduction to ...
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Retail Excellence Ireland (REI) has announced the shortlist for its annual awards, including the 20 sites shortlisted for its new eCommerce Website of the Year Award. The winner of the eCommerce award will receive a digital marketing campaign to the value of €20,000, plus help with digital strategy and marketing from the eCommerce award sponsor, Google. This is the first time that ...
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Where should I go to research my business idea?  How can I use Facebook, Twitter and LinkedIn for my business?  What should I do in Google AdWords campaigns? These are the typical questions that we at AMAS are asked at conferences, seminars and other events that we address on internet business opportunities and on online marketing and communications. While we’d like to ...
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Getting Business Online, which aims to create and build the online presence of thousands of Irish SMEs and sole traders, is set to turbo-charge online adoption in Ireland.  And it could also have a positive impact in winning new export contracts and contribute to Irish economic recovery. Backed by Google, Getting Business Online is a compelling proposition to the estimated 40% ...
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