Ireland now has at least three-quarters of a million smartphone owners, and businesses need to make mobile a core component of their marketing strategies, according to the latest internet trends published in State of the Net. The quarterly bulletin, published by AMAS, shows that around five million mobile apps have been downloaded in Ireland. “It is increasingly likely that the first ...
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The 2011 Silver Surfer Awards demonstrated the ever-growing reach of the internet. Some groups traditionally perceived to be less technologically adept are catching up. Dorothy Harrington, the overall winner of Google’s 2011 Silver Surfer Awards, sold her home in Kilkenny by listing the property online rather than using an agent. It’s an impressive feat for a 76-year-old grandmother of four who says ...
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Irish consumers are increasing the time they spend online and have closed the gap in online adoption levels with our European neighbours, according to latest internet trends published in State of the Net. The quarterly bulletin, published by AMAS, shows that 72% of Irish households have internet access, marginally ahead of the EU27 average. Two-thirds of the population regard themselves ...
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New research shows that digital advertising was worth €110 million in 2010 - and implies that digital publishers have taken further advertising market share from traditional media. There was a 13.5% growth in spending on online advertising in Ireland last year compared with 2009, according to the 2010 IAB Ireland/PwC Online Adspend Study. That trend is expected to continue this year, with almost ...
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Three outstanding iPad apps show just how the power and versatility of the platform can be put to use. And there are some insights that are valuable to any business that wants to put an iPad app to work for it. The three apps were the stars of last night's Interaction Design Association (IxDA) Dublin event where their producers were on ...
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