Ireland now has at least three-quarters of a million smartphone owners, and businesses need to make mobile a core component of their marketing strategies, according to the latest internet trends published in State of the Net. The quarterly bulletin, published by AMAS, shows that around five million mobile apps have been downloaded in Ireland.
“It is increasingly likely that the first ...
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Irish businesses must mobilise for smartphone revolution
6 December 2011
Tags:
eGovernment,
Internet trends,
mobile internet,
smart phones,
Social media,
State of the Net
Posted in Aileen O'Toole, AMAS, Digital marketing, ecommerce, eGovernment, Fiachra Ó Marcaigh, Internet trends, News, Online trends, Research, Social media, State of the Net
More older people using the internet
28 September 2011
The 2011 Silver Surfer Awards demonstrated the ever-growing reach of the internet. Some groups traditionally perceived to be less technologically adept are catching up.
Dorothy Harrington, the overall winner of Google’s 2011 Silver Surfer Awards, sold her home in Kilkenny by listing the property online rather than using an agent.
It’s an impressive feat for a 76-year-old grandmother of four who says ...
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Tags:
AMAS,
Facebook,
Google,
Internet trends,
online banking,
online shopping
Posted in AMAS, Internet trends, News, Online trends, Research
Irish online consumers catch up on Europe
14 September 2011
Irish consumers are increasing the time they spend online and have closed the gap in online adoption levels with our European neighbours, according to latest internet trends published in State of the Net.
The quarterly bulletin, published by AMAS, shows that 72% of Irish households have internet access, marginally ahead of the EU27 average. Two-thirds of the population regard themselves ...
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Tags:
AMAS,
Internet trends,
internet use,
Online trends,
Research,
State of the Net
Posted in Aileen O'Toole, AMAS, Fiachra Ó Marcaigh, Internet trends, News, Online trends, Research, State of the Net, Strategy
Ryanair, Tesco come last in eCommerce sociability survey
1 June 2011
Tesco, Ryanair and UPC are among the companies which have come bottom in a survey of social features on eCommerce websites, while Amazon and HMV are Ireland's most sociable sites.
The new survey, conducted by AMAS and published in the latest State of the Net quarterly bulletin, has found that many companies selling online in Ireland are not embedding social features ...
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Tags:
AMAS,
ecommerce,
Research,
Social media,
State of the Net
Posted in Aileen O'Toole, AMAS, ecommerce, eGovernment, News, Online trends, Research, Social media, State of the Net
Google aims to get 25,000+ Irish SMEs and traders online
9 May 2011
Getting Business Online, which aims to create and build the online presence of thousands of Irish SMEs and sole traders, is set to turbo-charge online adoption in Ireland. And it could also have a positive impact in winning new export contracts and contribute to Irish economic recovery.
Backed by Google, Getting Business Online is a compelling proposition to the estimated 40% ...
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Tags:
ecommerce,
Google,
online marketing,
State of the Net
Posted in AMAS, Digital marketing, ecommerce, News, Online trends
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