Ireland now has at least three-quarters of a million smartphone owners, and businesses need to make mobile a core component of their marketing strategies, according to the latest internet trends published in State of the Net. The quarterly bulletin, published by AMAS, shows that around five million mobile apps have been downloaded in Ireland.
“It is increasingly likely that the first ...
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Irish businesses must mobilise for smartphone revolution
6 December 2011
Tags:
eGovernment,
Internet trends,
mobile internet,
smart phones,
Social media,
State of the Net
Posted in Aileen O'Toole, AMAS, Digital marketing, ecommerce, eGovernment, Fiachra Ó Marcaigh, Internet trends, News, Online trends, Research, Social media, State of the Net
More older people using the internet
28 September 2011
The 2011 Silver Surfer Awards demonstrated the ever-growing reach of the internet. Some groups traditionally perceived to be less technologically adept are catching up.
Dorothy Harrington, the overall winner of Google’s 2011 Silver Surfer Awards, sold her home in Kilkenny by listing the property online rather than using an agent.
It’s an impressive feat for a 76-year-old grandmother of four who says ...
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Tags:
AMAS,
Facebook,
Google,
Internet trends,
online banking,
online shopping
Posted in AMAS, Internet trends, News, Online trends, Research
Irish online consumers catch up on Europe
14 September 2011
Irish consumers are increasing the time they spend online and have closed the gap in online adoption levels with our European neighbours, according to latest internet trends published in State of the Net.
The quarterly bulletin, published by AMAS, shows that 72% of Irish households have internet access, marginally ahead of the EU27 average. Two-thirds of the population regard themselves ...
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Tags:
AMAS,
Internet trends,
internet use,
Online trends,
Research,
State of the Net
Posted in Aileen O'Toole, AMAS, Fiachra Ó Marcaigh, Internet trends, News, Online trends, Research, State of the Net, Strategy
AMAS wins NIE internet strategy project
7 September 2011
AMAS has won a contract to devise an internet strategy project for Northern Ireland Electricity (NIE), which owns and maintains the electricity network and which was recently acquired by the ESB.
The contract involves:
Conducting audience research for a new web presence
Gathering internal and stakeholder requirements
Scoping and specifying website and applications
Assisting NIE to procure website design and site technologies
Supporting the implementation of ...
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Tags:
AMAS
Posted in AMAS, Client projects, News, Research, Strategy
Sites shortlisted for new eCommerce award
9 August 2011
Retail Excellence Ireland (REI) has announced the shortlist for its annual awards, including the 20 sites shortlisted for its new eCommerce Website of the Year Award.
The winner of the eCommerce award will receive a digital marketing campaign to the value of €20,000, plus help with digital strategy and marketing from the eCommerce award sponsor, Google.
This is the first time that ...
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Tags:
AMAS,
ecommerce,
Google,
online shopping
Posted in Aileen O'Toole, AMAS, Digital marketing, ecommerce, News, Research, Usability and Accessibility
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