New electronic privacy regulations came into force in Ireland at the beginning of this month, transposing an EU directive into Irish law (similar rules now apply in the UK too). Most attention has been on how the rules clamp down on "cold calling" and other spam, but many Irish businesses could face a much bigger headache: how their websites use cookies. What ...
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If your business is trying to make an impact in social media, there comes a stage when you need tools to track your online presence and reputation, show how you are performing, and check whether you are “on message” and reaching the right influencers. Twitter in particular lends itself to visualisation tools which reveal the underlying patterns in the data. Many ...
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Many Irish businesses now use Google Analytics to track their website metrics, and some of these would also use Google's Webmaster Tools. Now you can link your verified site's Webmaster Tools dashboard to its Analytics profile when using the same Google Account. It means you can access your Analytics data within Webmaster Tools, and have more easy access to a few ...
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Irish companies serious about export markets need to revisit their internet strategies and pay particular attention to how they localise their websites and online marketing campaigns. Addressing Enterprise Ireland’s eMarketing workshop yesterday, AMAS Managing Director Aileen O’Toole said that some Irish exporters have a disjointed and ineffective internet presence that does not support their international ambitions. “There is a considerable body of ...
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Google has unveiled its new "Google Analytics App Gallery". It describes it as a showcase for "applications that extend Google Analytics in new and exciting ways. "They are solutions that help analysts, marketers, IT teams, and executives get more out of Google Analytics." Like other app stores, developers can submit their work to the App Gallery, and its initial offering ...
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