Ireland now has at least three-quarters of a million smartphone owners, and businesses need to make mobile a core component of their marketing strategies, according to the latest internet trends published in State of the Net. The quarterly bulletin, published by AMAS, shows that around five million mobile apps have been downloaded in Ireland. “It is increasingly likely that the first ...
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Where should I go to research my business idea?  How can I use Facebook, Twitter and LinkedIn for my business?  What should I do in Google AdWords campaigns? These are the typical questions that we at AMAS are asked at conferences, seminars and other events that we address on internet business opportunities and on online marketing and communications. While we’d like to ...
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Tesco, Ryanair and UPC are among the companies which have come bottom in a survey of social features on eCommerce websites, while Amazon and HMV are Ireland's most sociable sites. The new survey, conducted by AMAS and published in the latest State of the Net quarterly bulletin, has found that many companies selling online in Ireland are not embedding social features ...
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If your business is trying to make an impact in social media, there comes a stage when you need tools to track your online presence and reputation, show how you are performing, and check whether you are “on message” and reaching the right influencers. Twitter in particular lends itself to visualisation tools which reveal the underlying patterns in the data. Many ...
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New research shows that digital advertising was worth €110 million in 2010 - and implies that digital publishers have taken further advertising market share from traditional media. There was a 13.5% growth in spending on online advertising in Ireland last year compared with 2009, according to the 2010 IAB Ireland/PwC Online Adspend Study. That trend is expected to continue this year, with almost ...
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