Ireland now has at least three-quarters of a million smartphone owners, and businesses need to make mobile a core component of their marketing strategies, according to the latest internet trends published in State of the Net. The quarterly bulletin, published by AMAS, shows that around five million mobile apps have been downloaded in Ireland. “It is increasingly likely that the first ...
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Irish consumers are increasing the time they spend online and have closed the gap in online adoption levels with our European neighbours, according to latest internet trends published in State of the Net. The quarterly bulletin, published by AMAS, shows that 72% of Irish households have internet access, marginally ahead of the EU27 average. Two-thirds of the population regard themselves ...
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Where should I go to research my business idea?  How can I use Facebook, Twitter and LinkedIn for my business?  What should I do in Google AdWords campaigns? These are the typical questions that we at AMAS are asked at conferences, seminars and other events that we address on internet business opportunities and on online marketing and communications. While we’d like to ...
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Tesco, Ryanair and UPC are among the companies which have come bottom in a survey of social features on eCommerce websites, while Amazon and HMV are Ireland's most sociable sites. The new survey, conducted by AMAS and published in the latest State of the Net quarterly bulletin, has found that many companies selling online in Ireland are not embedding social features ...
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Irish marketing executives see major opportunities - and risks - in using social media, according to the latest State of the Net quarterly bulletin. The 2011 Irish Digital Marketing Sentiment Survey, published by AMAS in partnership with the Marketing Institute of Ireland, is the most extensive of its kind undertaken among Irish marketing professionals. The survey looked at trends in how ...
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