Smartphone ownership should overtake desktop ownership in Ireland within the next 12 months, according to Red C’s “De-Coding Digital Trends Ireland 2011”, and the signs are all around us that we’re in the post-PC era. But how should you plan your business’s mobile strategy for that new era? IAB Ireland’s new “Guide to Mobile Advertising Handbook” is a timely introduction to ...
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Irish consumers are increasing the time they spend online and have closed the gap in online adoption levels with our European neighbours, according to latest internet trends published in State of the Net. The quarterly bulletin, published by AMAS, shows that 72% of Irish households have internet access, marginally ahead of the EU27 average. Two-thirds of the population regard themselves ...
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AMAS has won a contract to devise an internet strategy project for Northern Ireland Electricity (NIE), which owns and maintains the electricity network and which was recently acquired by the ESB. The contract involves: Conducting audience research for a new web presence Gathering internal and stakeholder requirements Scoping and specifying website and applications Assisting NIE to procure website design and site technologies Supporting the implementation of ...
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Every company "needs to be a media company" and to use the internet as well as more traditional channels to engage with its audiences and customers. That was one of the conclusions drawn from the Edelman Trust Barometer 2011. Introducing the 11th annual survey of trust levels in over 20 countries, Edelman Ireland Chief Executive Mark Cahalane said there was an ...
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Irish companies serious about export markets need to revisit their internet strategies and pay particular attention to how they localise their websites and online marketing campaigns. Addressing Enterprise Ireland’s eMarketing workshop yesterday, AMAS Managing Director Aileen O’Toole said that some Irish exporters have a disjointed and ineffective internet presence that does not support their international ambitions. “There is a considerable body of ...
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