New research shows that digital advertising was worth €110 million in 2010 - and implies that digital publishers have taken further advertising market share from traditional media. There was a 13.5% growth in spending on online advertising in Ireland last year compared with 2009, according to the 2010 IAB Ireland/PwC Online Adspend Study. That trend is expected to continue this year, with almost ...
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The latest edition of the Sunday Business Post newspaper gives extensive coverage to the 2011 Irish Digital Marketing Sentiment Survey, and concerns by marketing professionals about social media’s impact on company reputations. The research was published by AMAS in partnership with the Marketing Institute of Ireland. More than half of the marketing professionals in the survey had concerns about the damage ...
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Every company "needs to be a media company" and to use the internet as well as more traditional channels to engage with its audiences and customers. That was one of the conclusions drawn from the Edelman Trust Barometer 2011. Introducing the 11th annual survey of trust levels in over 20 countries, Edelman Ireland Chief Executive Mark Cahalane said there was an ...
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Martin Clarke, the Daily Mail executive who runs MailOnline, says a tenth of the site's UK traffic is generated by referrals from Facebook – and North Korean dictator Kim il Jong may be a fan too. "The social networks are becoming increasingly important to us," Clarke told delegates at the Society of Editors annual conference in Glasgow. "If you want an engaging ...
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An overwhelming majority of Irish internet users will not pay for online content and are increasingly choosing to access free content from both traditional and new publishers, according to new research published in the State of the Net quarterly bulletin. As some traditional publishers seek to put content behind “paywalls” in an attempt to stem the losses from their online operations, ...
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