Bank of Ireland

The objective of this project was to redevelop the Bank of Ireland’s group intranet, insite, to:

Improve corporate communications and organisational efficiencies
Build a greater sense of community
Promote knowledge sharing across all business units

What we did

AMAS provided strategy, research, content, marketing and other consultancy services to the project team. We advised on:

Content and usability priorities
Deploying a devolved publishing model
Creating benchmarks to evaluate performance
The new design and information architecture
Quality control procedures
Libel and copyright issues
The selection of external content providers
The site’s launch campaign

The result

insite was relaunched in 2005, with better functionality, design, navigation and content. A new Content Management System enables over 200 publishers throughout the group to update the site.

The project has received several major international awards for usability and communications, including:

The Nielsen Norman Group’s Ten Best Intranets of the Year 2006
An Award of Excellence in the 2005 Communicators in Business Awards

“AMAS provided an invaluable external resource for our intranet redevelopment project. We had access to the company’s extensive research facilities, as well as its in-house expertise. The AMAS team brought an enthusiastic, creative and innovative element to the table. It has been a pleasure for us to work with them.”
- Bank of Ireland Group