Bórd na Mona
Bord na Móna has an annual turnover of approximately €400 million in peat, fuel and environmental based products and services. The company employs approximately 2,100 people in multiple sites mainly spread throughout the Republic of Ireland, but also located in the UK and the US.
One of Bórd na Mona's websites, for the Lough Boora Parklands
The objective of this online strategy project for Bórd na Mona was to map how the Internet could support its commercial, marketing and communications objectives at a time of considerable change.
Internet strategy
The company’s ambitious corporate plan, called A New Contract with Nature, aims to reposition Bórd na Mona as a key player in renewable energy, environmental products and services and reduce its dependence on peat and fossil fuels.
Bord na Móna believes that the Internet is a critical platform in achieving the objectives in its corporate plan.
Following a competitive tendering process in early 2010, it retained AMAS to:
- Evaluate its current use of the Internet
- Audit 10 websites for various businesses in Ireland, the UK and the US
- Identify requirements with internal and external stakeholders
- Research online trends and their relevance to Bord na Móna
- Develop a strategy and roadmap on future use of different online channels, including its own sites, social media and other Web 2.0 sites
From strategy to implementation
On completion of the online strategy phase, Bord na Móna also retained AMAS to support the Corporate Marketing and Communications team on implementation.
This has involved creating a set of standards to improve quality, compliance and business impact.
AMAS has also advised on procurement, resourcing, web content guidelines and other areas of activity. The first sites to be redeveloped under the new online strategy are scheduled to go live later in 2010.
Read more about Bórd na Mona on its corporate website
