Tipperary Crystal
Tipperary Crystal's new eCommerce website
Tipperary Crystal is a leading contemporary crystal and giftware brand.
Led by entrepreneur Declan Fearon, it has built up substantial sales for Irish giftware through retail outlets in Ireland and overseas and through the QVC shopping channel.
Tipperary Crystal was not using the Internet effectively to market and promote its product range internationally.
Its existing site was not achieving sales, the design, structure and content did not marry with its strong offline branding and it had poor search engine visibility.
eMarketing and eCommerce
AMAS helped Tipperary Crystal to implement an eMarketing and eCommerce strategy designed to make the Internet a significant channel.
The work programme also included:
- Specifying a new eCommerce site and project managing its design and development
- Market analysis and advising on online pricing strategy
- Advising on site usability
- Creating key messages
- Writing, editing and optimising web content
- Helping to implement a new online club
- Establishing a strategy for use of social media sites
- Training and mentoring staff
A 25% increase in sales
The new eCommerce site Tipperarycrystal.com has met with a favourable response from retail, consumers, media and other target audiences. Sales through the new online shop were 25% higher in the immediate post-launch, according to Declan Fearon.
Promotions on YouTube, Twitter, Facebook and other social media sites are also helping to build the brand internationally.
See the results on the Tipperary Crystal website
