7. Online shopping
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Are we a nation of web shopaholics? Not really, according to the statistics.
We trailed most of our European neighbours in the latest pan-European study.
It showed that only 14% of Irish people bought something online in the previous three months, compared with 36% each for the UK and Sweden.
So what are we buying? There are few surprises – travel and accommodation are tops, followed by music and film and then tickets.
Across all three categories, the trends are upwards.
In 2003, 76,000 people said that they bought travel and accommodation online but by 2005 that number had risen to 318,000.
Back to contents of State of the Net issue 1

