2. Mobile Internet

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Apple’s stylish mobile devices are driving adoption levels for the mobile internet. Similarly to how the iPod transformed the MP3 market, the iPhone and to a lesser extent the iTouch are taking the mobile internet market to new heights. Within a year of the muchhyped iPhone launch, Apple is far ahead in the mobile browser war in Ireland . With a combined share of 57%, according to StatCounter, the iPhone and iTouch have pushed the mobile kingpin Nokia into second place. Blackberry – for long the smartphone of choice among many users – is proving to be an also-ran in mobile browsing with a market share of just under 1%.

Graph of iPhone share of mobile browser market

Source: StatCounter, average mobile browser market share inIreland for six months to May 2009

Back to contents of State of the Net issue 13