6. Comparative shopping online

Back to contents of State of the Net issue 15

Price comparison sites are becoming increasingly popular among consumers, anxious to source the best deal in these straitened economic times. A survey by Amárach for the National Consumer Agency found that half of Internet users use such sites, but the frequency can vary considerably.

Airline pricing sites are the most popular, followed by insurance and motoring sites. For everyday activity like grocery shopping and banking, the Internet is helping the savvy consumer to shop around.

Source: Amárach research for the National Consumer Agency, published August 2009. Base for frequency graph – 651 who use the Internet. Sectoral graph – 210 who always or sometimes use these sites

Back to contents of State of the Net issue 15