4. Laptops and PCs

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Laptop ownership is now greater than PC ownership in Ireland. One in three people owns a laptop, which translates into a doubling of market share in about two years, according to computer ownership research. Fewer consumers are opting for PCs, which show a decline in market penetration from 36% to 26% in the course of the year.

Falling prices, competition among traditional retailers, online deals and convenience are all contributing to greater laptop sales.

This research would indicate that gadgets, including laptops and PCs, are weathering the recessionary storm better than other consumer goods. The proportion of consumers with both laptops and PCs stands at 15%, compared with 11% the previous year.

Source: ComReg Consumer ICT Survey conducted by Millward Brown Lansdowne, December 2009 – January 2010. Based on a sample of 1,003 adults aged 15-74

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