6. Online telephony

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Cost control is the mantra for many businesses. Yet it is larger businesses, rather than SMEs which are achieving significant cost savings on their telecommunications bills. They are signing up to Voice over IP (VoIP) services in greater numbers. Some 50% of corporates were using these services in 2009.

Among SMEs, defined as businesses with fewer than 100 employees, adoption levels are still low – 12% in 2010, from 10% on the previous year. Eircom is the top VoiP provider for the corporate market, with a share of 31% compared with 18% a year ago. Among SMEs, Skype is the favourite, with a 40% share of VoiP services.

Source: ComReg SME & Corporate ICT Research conducted by Millward Brown Lansdowne, February – March 2010. Based on a sample of 497 SMEs and 53 Corporates, SMEs are defined as companies with less than 100 employees

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