9. Get research alerts on new AMAS website

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AMAS’s website has been relaunched with new features and functionality developed on the world’s favourite online publishing platform. The site integrates and showcases the most popular AMAS content — the online versions of State of the Net and our blog which offers insights and analysis on digital trends.

Internet users can get updates through a new research alerts function or on Twitter. Blog content is syndicated throughout the site, with feeds providing contextual links across the main channels through RSS (or Really Simple Syndication). Also, clients can access project documentation through the website’s extranet.

In planning the new site, we took a large dose of the medicine we dish out to clients:

The site had to support business strategy with goals measured through site analytics
Graphic design had to be “on brand”
The site had to be powered by a scalable, flexible and free technology platform (WordPress, now used by many Fortune 500 companies)
Content had to be reviewed, revised, originated and optimised
It had to achieve a high standard of usability
The site had to be accessible to AA level of WAI WCAG 2.0 (great for the search engines robots, but also for the humans)
An effective site-wide search had to be incorporated

Next on the agenda is a mobile version of the site, in recognition of higher mobile internet usage in Ireland particularly among our target audiences.

Back to contents of State of the Net issue 17