Web content – drive action online
Powerful online content helps you sell, promote your company and deliver other actions online. Poor content can lose you business and impact negatively on your brand.
Content drives the internet. Managing it and keeping it fresh, compelling and consistent is very challenging. Many eCommerce sites fail to land sales because customers abandon the transaction due to content problems.
AMAS brings a depth of experience to the content function, drawn from traditional media and from extensive project experience across company websites, eCommerce solutions, email and increasingly social media.
AMAS is Ireland’s leading content specialists. Our content services include:
Content strategy
Planning to launch a new site or upgrade your existing website? Or launch new campaigns on social media sites? Great content starts with a content strategy.
AMAS maps your commercial objectives with your customers’ needs to plan the creation and publication of your online content. We define the messaging, tone of voice, formats and the processes to produce first-rate content.
Content audits
Is your content on-message, consistent and compliant? Is it correctly optimised for search engines? An AMAS content audit will enhance the quality and relevance of your online content
Content creation
Have you in-house expertise to write persuasive online content? Is it being edited, optimised and formatted correctly? If not, then AMAS can do this for you – quickly and cost-effectively.
We deliver high-quality content that promotes your brand and is optimised for the search engines. AMAS generates internet content for a wide variety of channels – promotional websites, eCommerce websites, mobile, social media, intranets and emails.
Search engine optimisation (SEO)
Is your site poorly ranked search engines? Then your site and your content need to be optimised for search. Our process ensures that all content is search-friendly and that other related steps are taken to improve overall search rankings.
Content syndication
Have you considered syndicating your website content to other channels used by your target audiences? AMAS will broaden the reach of your content by helping you to deploy and manage the tools that will bring your content to a wider audience.
Tone of voice
Does your tone of voice online reflect your brand values? Are several people creating your website and online content and, if so, do they adopt similar rules? If not, then AMAS can develop an online tone of voice for your business or your brand. We create the rules, the examples and the guidelines for effective online communications across all your online channels, from company websites to social media sites.
Policies and guidelines
Have you a company rulebook on creating and managing content? Are there guidelines on tone, writing style and formats? Have you procedures to cover legal and operational risks? If not, then you need an operational model, as well as policies and guidelines to allow you to manage the content function and to produce high-quality, compliant content.
Content management systems
Want new or better tools to manage your online content? AMAS’s expertise in both online technologies and content helps us to identify the tools to meet your needs and budgets – and also troubleshoot problems with content management software.
Multimedia
Want to enrich your online presence with video, audio and other content formats? AMAS specifies and commissions online content, from within your business or from multimedia specialists.
Training
Does your marketing or communications team have the skills to manage increasing volumes of online content? If not, then let AMAS design and deliver an in-company content training programme. Learn more about our training services.
Contact AMAS today to learn more about our web content services.
