Internet strategy – plan with confidence
An internet strategy is the starting point to enable your business to prosper online. The great brands of today and tomorrow are being shaped by their internet strategies. Yet too many online projects fail because of an absence of an internet strategy or gaps in executing them.
Your internet strategy absolutely has to:
- Support your business goals – sales, marketing, communications, customer service, operations
- Govern what online channels you use and how
- Enhance, not detract from, your corporate or brand reputation
- Provide a framework for you and your team to manage an increasingly complex online presence
Every business needs an internet strategy. Our advice is clear. Don’t build a new site or overhaul an existing one without an internet strategy. Don’t follow the herd onto Facebook or Twitter without a social media strategy. And don’t launch an online campaign without a strategic context.
At AMAS, we conceive internet strategies and support our clients to execute them. Our strategic services include:
Strategic planning
AMAS defines how and where the internet can allow you to deliver your business strategy. We facilitate and often challenge business owners and senior management teams on how they currently use, or could use, various online channels. Through a rigorous, evidence-based approach, we identify the opportunities and the risks and allow clients to plan, resource and deliver online projects with confidence.
Market analysis
Understanding your business, your markets and your sector is essential to developing an internet strategy. At AMAS, we familiarise ourselves with your business. We also conduct primary research – stakeholder consultations, surveys, audits, user testing – to provide in-depth analysis to inform an internet strategy.
Channel selection
Websites, mobile, social media sites, email newsletters, discussion fora, eCommerce, extranets, intranets and many more – the range of internet channels is bewildering. Helping you select and maximise the channels that will deliver real value is an essential part of what we do.
Social media
Social media sites such as Facebook, LinkedIn, Twitter and countless others can build, or ruin, your brand and enhance, or damage, your reputation. Having a strategy to guide how you use social media is essential for B2C brands and many B2B brands. Such a strategy is as much about managing risk as well as identifying and acting on opportunities.
Reputation management
Every day, corporate and individual reputations are being made or broken online. You, your company and your brands have an online footprint – on search engines, on websites and social media sites. But there is also an online shadow – negative, incorrect and often highly damaging content that affects your reputation. AMAS conducts online reputation audits and develops strategies to improve your reputation to enable you and your team to continuously monitor and manage your reputation online.
Scoping
Once the internet strategy has been set, the next step is to scope requirements – technical, operational, marketing, communications and more. AMAS scopes, documents and distils requirements for internal teams and for third-party suppliers. We also help identify suitable suppliers, providing a full end-to-end procurement service for online technologies and services. This has resulted in significant cost savings in web development and related services to AMAS clients.
Technology selection
Selecting the right technologies to make your internet strategy a reality is vital. There are many, many suppliers and solutions available for website design, development, hosting and deployment. Selecting the right ones can be challenging.
AMAS makes this simple. We select the best, most cost-effective technology solutions and providers to suit our clients’ needs and your budgets. We are vendor independent. That means we have no commercial or other arrangements with web developers or other providers that would compromise the informed, objective advice we give to our clients.
Contact AMAS today to hear what AMAS can do for you
