Training – empowering teams to use the internet

Are you challenged to keep pace with changes in digital marketing and communications?

Do you and your team have the skills and experience to manage websites, launch campaigns and evaluate performance?

Is your website and your broader online footprint enhancing or damaging your company’s reputation?

While the internet is creating significant business opportunities, it is also exposing skills gaps.

AMAS addresses such gaps, by coaching and mentoring client teams and delivering customised training programmes to empower teams to use the internet.

Our senior, experienced trainers have provided a range of internet training programmes to corporates, high-potential companies and public sector clients.  We have trained and mentored owner-managers, senior executives and marketing and communications staff on internet strategy, writing for the web, online marketing, social media and other internet topics.

Internet training programmes are delivered on an in-company basis, with course materials and practical training sessions, case studies and exercises drawn from a client’s own website(s),  social media and other online channels they use – or should be using.

Customised training

All internet training programmes are customised to meet individual client requirements.   Planning such a programme can involve:

• Skills assessment(s) and training needs analysis

• Tailoring course content to meet company and sectoral requirements

• Producing customised guidelines and training materials, including eLearning materials if appropriate

• Developing training evaluation processes

AMAS offers a full range of internet training courses including:

Writing for the Web

Learn how to write, edit, optimise and manage content for websites, intranets and social media sites.  AMAS’s content courses help teams to:

• Plan major content projects for new or relaunched sites

• Apply established writing for the web principles

• Improve the quality, compliance and search visibility of online content

• Create a distinctive tone of voice

• Use good usability and accessibility principles

• Avoid many of the quality, legal and other pitfalls from publishing content online

Our online content trainers bring decades of experience of mentoring and managing content teams.   AMAS, Ireland’s leading content specialist, also provides a full range of online content services.

Online marketing training

Discover how to plan, launch and evaluate online marketing campaigns.  AMAS’s online marketing courses cover:

• Online marketing strategy – planning, delivering and measuring online campaigns that deliver real business benefits and are integrated with other marketing and communications activity

• Search engine optimisation (SEO) – making your site and content findable on Google and other search engines

• Search engine marketing (SEM) –  establishing, managing and measuring the performance of  search campaigns

• Email marketing – ensuring your emails are read, opened and acted upon

• Online PR and social media marketing– building awareness of your company and its brands across multiple online channels

• Mobile marketing – developing novel campaigns using a variety of new and existing channels

Social media

Find out how you can use social media to build your brand.  AMAS’s social media training courses help clients to:

• Build awareness, enhance customer service and achieve other strategic objectives

• Select and manage the right social media channels

• Manage online reputations

• Deploy tools and techniques

Social media training is part of AMAS’s Social Media Means Business programme

Internet analytics

Turn data from your website or social media data into real business intelligence.  AMAS’s analytics training programmes assist clients to:

• Select and deploy free and paid analytical tools

• Customise the tools to match commercial, communications or other objectives

• Track and understand the customer journey through your website(s)

• Assess the effectiveness of website design and information architecture

• Improve the return on investment for SEO, SEM and other online marketing activity

Contact AMAS today to learn more about our training services